Franklin Naranjo-Armijo

Publications

Citations

H-Index

2024

Active since

Affiliations

Instituto Superior Tecnológico Loja(Current)

Franklin Naranjo-Armijo is an author at Instituto Superior Tecnológico Loja specializing in brand management, consumer research, and advertising effectiveness.

Top concepts

BrandingEconomicsMarketingManagementAdvertisingBrand AwarenessGreen MarketingBrand ManagementConsumer BehaviorConsumer Research

Publications per year

2024–2024

Publications

Advertising and Eco-Labels as Influencers of Eco-Consumer Attitudes and Awareness—Case Study of Ecuador

Nelson Carrión-Bósquez, Ivan Veas-González, Franklin Naranjo-Armijo et al. · Foods · 2024 · 35 citations · Full text

Green Marketing, Consumer Study, Agricultural Economics +22

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