Concepedia

Shuiqing Yang

SY

Statistics

Publications

33

Citations

1.7K

H-Index

24

Active since

2010

Affiliations

Zhejiang University of Finance and Economics(Current)

University of West Florida

Huazhong University of Science and Technology

Tongji University

State Key Laboratory of Oncology in South China

Shuiqing Yang is an author at Zhejiang University of Finance and Economics specializing in marketing, business, and online consumer behavior.

Publications per year

2010–2024

33

Publications

33

How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender

Xinjia Tong, Yuangao Chen, Shasha Zhou et al. · Journal of Retailing and Consumer Services · 2022 · 169 citations

Business, Marketing, Marketing Management +14

Consumer’s intention to use self-service parcel delivery service in online retailing

Yuangao Chen, Jing Yu, Shuiqing Yang et al. · Internet Research · 2018 · 131 citations

Business, Marketing, Marketing Management +16

Does the review deserve more helpfulness when its title resembles the content? Locating helpful reviews by text mining

Yusheng Zhou, Shuiqing Yang, Yixiao Li et al. · Information Processing & Management · 2019 · 113 citations

Computing, Computer Science, Data Science +16

Understanding Undergraduate Students' Adoption of Mobile Learning Model: A Perspective of the Extended UTAUT2

Shuiqing Yang · Journal of Convergence Information Technology · 2013 · 111 citations

Education, Educational Technology, Higher Education +9

Why do consumers adopt online channel? An empirical investigation of two channel extension mechanisms

Shuiqing Yang, Yaobin Lu, Patrick Y.K. Chau · Decision Support Systems · 2012 · 110 citations

Business, Marketing, Marketing Management +12

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