Concepedia

Xinjia Tong

XT

3

Publications

187

Citations

3

H-Index

2022

Active since

Affiliations

Zhejiang University of Finance and Economics(Current)

Beihang University

Xinjia Tong is an author at Zhejiang University of Finance and Economics specializing in interactive marketing, management, and marketing.

ORCID

Top concepts

Publications per year

2022–2023

3

Publications

3

How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender

Xinjia Tong, Yuangao Chen, Shasha Zhou et al. · Journal of Retailing and Consumer Services · 2022 · 152 citations

, , +15

Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation

Xinjia Tong, Yuangao Chen, Shasha Zhou et al. · Electronic Commerce Research and Applications · 2023 · 21 citations

, , +14

Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment

Yuangao Chen, Xinjia Tong, Shuiqing Yang et al. · Industrial Management & Data Systems · 2023 · 14 citations

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