Yuangao Chen

How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender

Xinjia Tong, Yuangao Chen, Shasha Zhou et al. · Journal of Retailing and Consumer Services · 2022 · 152 citations

Online Customer Behavior, Behavioral Decision Making, Consumer Engagement +15

Donate Time or Money? The Determinants of Donation Intention in Online Crowdfunding

Yuangao Chen, Ruyi Dai, Jianrong Yao et al. · Sustainability · 2019 · 141 citations · Full text

Behavioral Decision Making, Online Crowdfunding, Consumer Research +24

Consumer’s intention to use self-service parcel delivery service in online retailing

Yuangao Chen, Jing Yu, Shuiqing Yang et al. · Internet Research · 2018 · 129 citations

Customer Experience, Digital Marketing, Consumer Research +18

Does the review deserve more helpfulness when its title resembles the content? Locating helpful reviews by text mining

Yusheng Zhou, Shuiqing Yang, Yixiao Li et al. · Information Processing & Management · 2019 · 109 citations

Natural Language Processing, Customer Review, Engineering +8

Do topic consistency and linguistic style similarity affect online review helpfulness? An elaboration likelihood model perspective

Shuiqing Yang, Chuanmei Zhou, Yuangao Chen · Information Processing & Management · 2021 · 89 citations

Engineering, Online Review Helpfulness, Semantic Similarity +16