Shasha Zhou

How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender

Xinjia Tong, Yuangao Chen, Shasha Zhou et al. · Journal of Retailing and Consumer Services · 2022 · 152 citations

Online Customer Behavior, Behavioral Decision Making, Consumer Engagement +15

Investigating the determinants of performance of artificial intelligence adoption in hospitality industry during COVID-19

Yuangao Chen, Yuqing Hu, Shasha Zhou et al. · International Journal of Contemporary Hospitality Management · 2022 · 84 citations

Artificial Intelligence, Customer Satisfaction, Innovation Adoption +20

What drives consumers’ purchase intention of online paid knowledge? A stimulus-organism-response perspective

Shasha Zhou, Tingting Li, Shuiqing Yang et al. · Electronic Commerce Research and Applications · 2022 · 79 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +16

What makes population perception of review helpfulness: an information processing perspective

Bin Guo, Shasha Zhou · Electronic Commerce Research · 2016 · 70 citations

Cognitive Science, Customer Review, Behavioral Decision Making +13

Why do college students continue to use mobile learning? Learning involvement and self‐determination theory

Shuiqing Yang, Shasha Zhou, Xiaoying Cheng · British Journal of Educational Technology · 2018 · 66 citations

Learning Support, E-learning, Abstract Retaining Learners +19