Concepedia
Statistics
Publications
17
Citations
819
H-Index
15
Active since
2006
Affiliations
Queensland University of Technology(Current)
The University of Western Australia
Eastern Michigan University
University of South Australia
Larry Neale is an author at Queensland University of Technology specializing in management, marketing, and consumer behavior.
Top concepts
ManagementMarketingConsumer BehaviorConsumer ResearchBusinessCustomer SatisfactionEducationConsumer Decision MakingDigital MarketingBehavioral Science
Publications per year
2006–2021
Investigating the factors influencing the adoption of m-banking: a cross cultural study
Gary Mortimer, Larry Neale, Syed Fazal e Hasan et al. · International Journal of Bank Marketing · 2015 · 160 citations
Customer Satisfaction, Innovation Adoption, Mobile Banking Adoption +22
The role of customer gratitude in making relationship marketing investments successful
Syed Fazal e Hasan, Ian Lings, Larry Neale et al. · Journal of Retailing and Consumer Services · 2014 · 78 citations
Customer Experience, Relationship Marketing, Customer Satisfaction +11
Gender identity and brand incongruence: when in doubt, pursue masculinity
Larry Neale, Renee Robbie, Brett Martin · Journal of Strategic Marketing · 2015 · 78 citations
Feminine Personality Traits, Consumer Research, Masculinity +18
The moderating influence of environment factors in an extended community of inquiry model of e-learning
Richard Lee, Kim Hoe Looi, Margaret Faulkner et al. · Asia Pacific Journal of Education · 2020 · 59 citations
Inquiry-based Learning, E-learning, Education +21
The interactions of consumption characteristics on social norms
Richard Lee, Jamie Murphy, Larry Neale · Journal of Consumer Marketing · 2009 · 58 citations
Customer Satisfaction, Digital Marketing, Consumer Motivation +26
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