Concepedia

Markku Salimäki

MS

3

Publications

60

Citations

3

H-Index

2007

Active since

Affiliations

Aalto University(Current)

Markku Salimäki is an author at Aalto University specializing in marketing strategy, brand strategy, and management.

Top concepts

Publications per year

2007–2011

3

Publications

3

Design-intensive born globals: a multiple case study of marketing management

Zeynep Falay, Markku Salimäki, Antti Ainamo et al. · Journal of Marketing Management · 2007 · 27 citations

, , +22

Educating T-shaped Design, Business and Engineering Professionals

T-M. Karjalainen, Mikko Koria, Markku Salimäki · CERES (Cranfield University) · 2009 · 18 citations · Full text

The role of branded retail in manufacturers' international strategy

Laura Ilonen, Jody Wren, Mika Gabrielsson et al. · International Journal of Retail & Distribution Management · 2011 · 15 citations

, , +13

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