Concepedia

Zeynep Falay

ZF

1

Publications

27

Citations

1

H-Index

2007

Active since

Zeynep Falay is an author specializing in brand development, brand strategy, and marketing strategy.

Top concepts

DesignBrandingBusinessMarketingManagementBrand StrategyBrand AwarenessGlobal StrategyBrand ManagementGlobal Marketing

Publications per year

2007–2007

1

Publications

1

Design-intensive born globals: a multiple case study of marketing management

Zeynep Falay, Markku Salimäki, Antti Ainamo et al. · Journal of Marketing Management · 2007 · 27 citations

International Marketing, Brand Strategy, International Entrepreneurship +22

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