Concepedia

Author

Zeynep Falay

Also Known As

Zeynep Falay

1

Publications

27

Citations

1

H-Index

18

Concepts

ZF

About

Zeynep Falay is an author specializing in brand development, brand strategy, and marketing strategy.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

27

2

Management

1

1

27

3

Marketing

1

1

27

4

Brand Building

1

1

27

5

Brand Development

1

1

27

Zeynep Falay

×

1

Publications

27

Citations

1

H-Index

YearCitations

Design-intensive born globals: a multiple case study of marketing management

Zeynep Falay, Markku Salimäki, Antti Ainamo,

Journal of Marketing Management

2007

27

Page 1