Concepedia
Statistics
Publications
23
Citations
713
H-Index
16
Active since
1963
Affiliations
Open University of the Netherlands(Current)
Temple University
Pennsylvania State University
Temple College
Donald F. Dixon is an author at Open University of the Netherlands specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementEconomicsConsumer ResearchMarketing StrategyConsumer CultureEconomic HistoryMarketing ManagementMarket Design
Publications per year
1963–2002
Macromarketing: A Social Systems Perspective
Donald F. Dixon · Journal of Macromarketing · 1984 · 79 citations
Culture, Social Systems Paradigm, Social Systems Perspective +14
Marketing as Production: The Development of a Concept
Donald F. Dixon · Journal of the Academy of Marketing Science · 1990 · 74 citations
History Of Marketing, Management, Marketing Management +3
An Alternative Paradigm for Marketing Theory
Donald F. Dixon, Ian Wilkinson · European Journal of Marketing · 1984 · 54 citations
Older Paradigm, History Of Marketing, Current Thinking +15
Marketing as production: The development of a concept
Donald F. Dixon · Journal of the Academy of Marketing Science · 1990 · 52 citations
Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective
Donald F. Dixon · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 1992 · 51 citations
Abstract Marketing Mythology, Consumer Research, Brand Strategy +21
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