Concepedia

Mahsa Ghaffari

MG

5

Publications

153

Citations

5

H-Index

2019

Active since

Affiliations

University of Portsmouth(Current)

Mahsa Ghaffari is an author at University of Portsmouth specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementBrandingBusinessEducationConsumer CultureConsumer BehaviorHealthLuxury

Publications per year

2019–2021

5

Publications

5

Consumers’ motivations for adopting a vegan diet: A mixed‐methods approach

Mahsa Ghaffari, Padmali Rodrigo, Yüksel Ekinci et al. · International Journal of Consumer Studies · 2021 · 67 citations · Full text

Nutrition, Sustainable Food System, Agricultural Economics +24

Corporate social responsibility in the luxury sector: The role of moral foundations

Haiming Hang, Padmali Rodrigo, Mahsa Ghaffari · Psychology and Marketing · 2021 · 25 citations · Full text

Consumer Study, Value Theory, Consumer Research +24

The role of mundane and subtle institutional work in market dynamics: A case of fashion clothing market

Mahsa Ghaffari, Aliakbar Jafari · Journal of Business Research · 2019 · 24 citations

Fashion, Consumer Research, Business +8

Counterfeit luxury consumption strategies in a collectivistic culture: the case of China

Jiahan Li, Mahsa Ghaffari, Lin Su · Journal of Brand Management · 2020 · 22 citations

Culture, Luxury, Chinese Culture +13

Control, Knowledge, and Persuasive Power in Advertising Creativity: An Ethnographic Practice Theory Approach

Mahsa Ghaffari, Chris Hackley, Zoe Lee · Journal of Advertising · 2019 · 15 citations

Creative Communications, Social Marketing, Education +17

Rows per page

1–5 of 5