Concepedia

Nuno Baptista

NB

7

Publications

138

Citations

7

H-Index

2018

Active since

Affiliations

Instituto Politécnico de Lisboa(Current)

University of Beira Interior

University of Algarve

University of Minho

University of Lisbon

Nuno Baptista is an author at Instituto Politécnico de Lisboa specializing in marketing, consumer research, and public health.

Top concepts

MarketingPublic HealthConsumer ResearchArtsManagementSocial SupportSocial MarketingMarketing CommunicationHealthBusiness

Publications per year

2018–2023

7

Publications

7

Exploring the meaning of social innovation: a categorisation scheme based on the level of policy intervention, profit orientation and geographical scale

Nuno Baptista, J. C. R. Pereira, António Carrizo Moreira et al. · Innovation · 2019 · 33 citations

Examining social capital and online social support links: a study in online health communities facing treatment uncertainty

Nuno Baptista, José Carlos Pinho, Héléna Alves · International Review on Public and Nonprofit Marketing · 2020 · 26 citations

Social Media, Social Networks, Online Health Communities +11

Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020

Nelson Matos, Marisol B. Correia, José Ramón Saura et al. · Social Sciences · 2020 · 22 citations · Full text

Economics, Bibliometric Overview, Advertising +15

Uncovering the Use of the Social Support Concept in Social Marketing Interventions for Health

Nuno Baptista, Héléna Alves, José Carlos Pinho · Journal of Nonprofit & Public Sector Marketing · 2020 · 18 citations

Digital Marketing, Social Marketing, Consumer Research +20

Social and Financial Sustainability of Real Estate Investment: Evaluating Public Perceptions towards Blockchain Technology

Nuno Baptista, João Fragoso Januário, Carlos Oliveira Cruz · Sustainability · 2023 · 15 citations · Full text

Rows per page

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