Concepedia

Nelson Matos

NM

11

Publications

414

Citations

11

H-Index

2015

Active since

Affiliations

University of Algarve(Current)

Instituto Politécnico de Lisboa

Universidad Rey Juan Carlos

University of Lisbon

University of Beira Interior

Nelson Matos is an author at University of Algarve specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementCommunicationTourismConsumer ResearchDigital MarketingCustomer SatisfactionDestination MarketingInteractive Marketing

Publications per year

2015–2022

11

Publications

11

Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study

Juan José López García, David Lizcano, Célia M. Q. Ramos et al. · Future Internet · 2019 · 145 citations · Full text

Marketing Analytics, Customer Satisfaction, Digital Business +18

Understanding Online Consumer Behavior and eWOM Strategies for Sustainable Business Management in the Tourism Industry

Ana Reyes-Menéndez, Marisol B. Correia, Nelson Matos et al. · Sustainability · 2020 · 56 citations · Full text

Customer Satisfaction, Tourism Management, Tourism Supply +26

Consumer behavior in the digital age

José Ramón Saura, Ana Reyes-Menéndez, Nelson Matos et al. · idUS (Universidad de Sevilla) · 2022 · 42 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +18

Revisiting the destination image construct through a conceptual model

Nelson Matos, Júlio Mendes, Patrícia Oom do Valle · Sapientia (Algarve University) · 2017 · 42 citations · Full text

Exploring the meaning of social innovation: a categorisation scheme based on the level of policy intervention, profit orientation and geographical scale

Nuno Baptista, J. C. R. Pereira, António Carrizo Moreira et al. · Innovation · 2019 · 33 citations

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