Nilay Bıçakcıoğlu‐Peynirci

Antecedents and outcomes of brand love: the mediating role of brand loyalty

Nilay Bıçakcıoğlu‐Peynirci, İlayda İpek, Gül Bayraktaroğlu · Journal of Marketing Communications · 2016 · 151 citations

Relationship Marketing, Customer Satisfaction, Brand Equity +14

The changing determinants of tourists’ repurchase intention: the case of short-term rentals during the COVID-19 pandemic

Ivana Načinović Braje, Nilay Bıçakcıoğlu‐Peynirci, Cristina Miguel et al. · International Journal of Contemporary Hospitality Management · 2021 · 72 citations · Full text

Tourism Management, Tourist Experience, Consumer Uncertainty +28

Green business strategy and export performance

Nilay Bıçakcıoğlu‐Peynirci, Vasilis Theoharakis, Mustafa Tanyeri · International Marketing Review · 2019 · 61 citations · Full text

Green Marketing, Green Manufacturing, Export Financial Performance +19

Export market orientation: An integrative review and directions for future research

İlayda İpek, Nilay Bıçakcıoğlu‐Peynirci · International Business Review · 2019 · 48 citations

Marketing, Economics, Market Development +11

Private label usage and store loyalty: The moderating impact of shopping value

İlayda İpek, Nilay Bıçakcıoğlu‐Peynirci, Burcu İlter · Journal of Retailing and Consumer Services · 2016 · 38 citations

Customer Satisfaction, Consumer Study, Management +9