Gül Bayraktaroğlu

Antecedents and outcomes of brand love: the mediating role of brand loyalty

Nilay Bıçakcıoğlu‐Peynirci, İlayda İpek, Gül Bayraktaroğlu · Journal of Marketing Communications · 2016 · 151 citations

Relationship Marketing, Customer Satisfaction, Brand Equity +14

Integrating the Kano model, AHP and planning matrix

Gül Bayraktaroğlu, Özge Özgen · Library Management · 2008 · 87 citations

Customer Satisfaction, Services Management, Intelligent Systems +22

Testing the Superiority and Dimensionality of SERVQLAL vs. SERVPERF in Higher Education

Gül Bayraktaroğlu, Banu Atrek · Quality Management Journal · 2010 · 67 citations

Total Quality Management, Quality Of Life, Customer Satisfaction +22

Impact of Islamic religiosity on materialistic values in Turkey

Burcu İlter, Gül Bayraktaroğlu, İlayda İpek · Journal of Islamic marketing · 2017 · 55 citations

Islamic Religiosity Scale, Quality Of Life, Culture +14

Consumption Adjustments of Turkish Consumers During The Global Financial Crisis

Nazlı ALİMEN, Gül Bayraktaroğlu · Ege Akademik Bakis (Ege Academic Review) · 2011 · 20 citations

Consumer Economics, Consumption Adjustment Statements, Consumer Research +21