Concepedia

Ron Garland

RG

26

Publications

1.8K

Citations

21

H-Index

1990

Active since

Affiliations

University of Waikato(Current)

Massey University

Ron Garland is an author at University of Waikato specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsConsumer BehaviorCustomer SatisfactionAdvertisingSports MarketingMarketing Communication

Publications per year

1990–2012

26

Publications

26

The Mid-Point on a Rating Scale: Is it Desirable?

Ron Garland · 1991 · 686 citations

Grocery shopping: list and non‐list usage

Art Thomas, Ron Garland · Marketing Intelligence & Planning · 2004 · 102 citations

Behavioral Decision Making, Consumer Research, Buying Behavior +17

Estimating customer defection in personal retail banking

Ron Garland · International Journal of Bank Marketing · 2002 · 93 citations

Customer Satisfaction, Consumer Uncertainty, Juster Scale +17

SUPERMARKET SHOPPING LISTS: THEIR EFFECT ON CONSUMEREXPENDITURE

Art Thomas, Ron Garland · International Journal of Retail & Distribution Management · 1993 · 68 citations

The effect of odd pricing on demand

Philip Gendall, Judith Holdershaw, Ron Garland · European Journal of Marketing · 1997 · 68 citations

Consumer Uncertainty, Consumer Research, Pricing Policy +17

Rows per page

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