Mariachiara Restuccia is an author at University of Sussex specializing in business, strategic management, and management.
Top concepts
BusinessMarketingManagementStrategic ManagementBusiness StrategyBrandingBrand EquitySupply ChainBrand StrategyProduct Launch
Publications per year
2015–2022
3
3
Emmanuel Mogaji, Mariachiara Restuccia, Zoe Lee et al. · Industrial Marketing Management · 2022 · 36 citations · Full text
Customer Satisfaction, Business-to-business Research, Digital Marketing +23
Product Life‐Cycle Management and Distributor Contribution to New Product Development
Mariachiara Restuccia, Ulrike de Brentani, Renaud Legoux et al. · Journal of Product Innovation Management · 2015 · 26 citations · Full text
Life Cycle Management, Product Management, Product Lifecycle Management +20
Rows per page
1–3 of 3