Concepedia

Oliver Hupp

OH

Statistics

Publications

2

Citations

37

H-Index

2

Active since

2004

Affiliations

GfK (United States)(Current)

Oliver Hupp is an author at GfK (United States) specializing in brand equity, brand strategy, and consumer research.

Top concepts

Publications per year

2004–2013

2

Publications

2

Using Consumer Attitudes to Value Brands: Evaluation of the Financial Value of Brands

Oliver Hupp, Ken Powaga · Journal of Advertising Research · 2004 · 25 citations

Is Your Brand a One-Night Stand? Managing Consumer-Brand Relationships

Niels Neudecker, Oliver Hupp, Alexandra Stein et al. · Marketing Review St Gallen · 2013 · 12 citations

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