Statistics
Publications
2
Citations
27
H-Index
2
Active since
2013
Affiliations
Nielsen (Germany)(Current)
Niels Neudecker is an author at Nielsen (Germany) specializing in consumer research, management, and marketing.
Publications per year
2013–2014
2
2
Message Reframing in Advertising
Niels Neudecker, Franz‐Rudolf Esch, Tobias Schaefers et al. · Psychology and Marketing · 2014 · 15 citations
Digital Marketing, Targeted Advertising, Consumer Research +22
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