Concepedia

Alexandra Stein

AS

Statistics

Publications

1

Citations

12

H-Index

1

Active since

2013

Affiliations

GfK (Germany)(Current)

Alexandra Stein is an author at GfK (Germany) specializing in brand equity, brand development, and consumer research.

Top concepts

Publications per year

2013–2013

1

Publications

1

Is Your Brand a One-Night Stand? Managing Consumer-Brand Relationships

Niels Neudecker, Oliver Hupp, Alexandra Stein et al. · Marketing Review St Gallen · 2013 · 12 citations

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