Concepedia

Ken Powaga

KP

Statistics

Publications

2

Citations

130

H-Index

2

Active since

2003

Affiliations

GfK (United States)(Current)

Ken Powaga is an author at GfK (United States) specializing in customer satisfaction, business, and service quality.

Top concepts

Publications per year

2003–2004

2

Publications

2

Customer satisfaction analysis: Identification of key drivers

Michael Conklin, Ken Powaga, Stan Lipovetsky · European Journal of Operational Research · 2003 · 105 citations

, , +4

Using Consumer Attitudes to Value Brands: Evaluation of the Financial Value of Brands

Oliver Hupp, Ken Powaga · Journal of Advertising Research · 2004 · 25 citations

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