Bharath M. Josiam

Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective

Kelley Cours Anderson, Dee K. Knight, Sanjukta Pookulangara et al. · Journal of Retailing and Consumer Services · 2014 · 232 citations

Customer Satisfaction, Online Customer Behavior, Facebook Perspective +14

Involvement: Travel motivation and destination selection

Bharath M. Josiam, George Smeaton, Christine J. Clements · Journal Of Vacation Marketing · 1999 · 149 citations

Tourist Experience, Consumer Motivation, Consumer Study +21

Involvement and the tourist shopper: Using the involvement construct to segment the American tourist shopper at the mall

Bharath M. Josiam, Tammy R. Kinley, Youn‐Kyung Kim · Journal Of Vacation Marketing · 2005 · 137 citations

Customer Satisfaction, Tourist Experience, Involvement Construct +23

An analysis of the sexual, alcohol and drug related behavioural patterns of students on spring break

Bharath M. Josiam, JS Perry Hobson, U. Dietrich et al. · Tourism Management · 1998 · 131 citations

Spring Break, Substance Abuse, Behavioral Sciences +12

Tandoori tastes: perceptions of Indian restaurants in America

Bharath M. Josiam, Prema A. Monteiro · International Journal of Contemporary Hospitality Management · 2004 · 96 citations

Ethnicity, Customer Satisfaction, Consumer Research +22