Concepedia

Laura J. Yale

LJ

Statistics

Publications

9

Citations

1.4K

H-Index

9

Active since

1986

Affiliations

Fort Lewis College(Current)

University of Maine

University of California, Irvine

Laura J. Yale is an author at Fort Lewis College specializing in marketing, business, and marketing management.

Publications per year

1986–2012

9

Publications

9

A Dyadic Study of Interpersonal Information Search

Mary C. Gilly, John L. Graham, Mary Wolfinbarger et al. · Journal of the Academy of Marketing Science · 1998 · 727 citations

Social Sciences, Psychology, Social Psychology +10

Toward the Construct of Convenience in Consumer Research

Laura J. Yale, Alladi Venkatesh · ACR North American Advances · 1986 · 168 citations

Business, Marketing, Marketing Management +11

Trends in Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985

Laura J. Yale, Mary C. Gilly · Journal of Advertising · 1988 · 137 citations

Business, Marketing, Marketing Management +12

The dimensionality of the convenience phenomenon: A qualitative reexamination

Kenneth C. Gehrt, Laura J. Yale · Journal of Business and Psychology · 1993 · 78 citations

Social Sciences, Behavioral Sciences, Nature Of Science +2

Dyadic perceptions in personal source information search

Laura J. Yale, Mary C. Gilly · Journal of Business Research · 1995 · 65 citations

Social Sciences, Communication, Social Psychology +9

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