Concepedia

Virgin Dones

VD

Statistics

Publications

6

Citations

192

H-Index

6

Active since

2020

Affiliations

University of Puerto Rico at Río Piedras(Current)

Ana G. Mendez University System

University of Turabo

Virgin Dones is an author at University of Puerto Rico at Río Piedras specializing in marketing, marketing management, and customer engagement.

Publications per year

2020–2024

6

Publications

6

Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico

José A. Flecha-Ortiz, Maria A Santos Corrada, Evelyn López et al. · Media International Australia · 2020 · 65 citations · Full text

Social Sciences, Communication, Social Psychology +10

Hedonic and Utilitarian Gratifications to the Use of TikTok by Generation Z and the Parasocial Relationships with Influencers as a Mediating Force to Purchase Intention

José A. Flecha-Ortiz, Vivian Feliberty-Lugo, Maria Santos‐Corrada et al. · Journal of Interactive Advertising · 2023 · 40 citations

Business, Marketing, Marketing Management +17

Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent

José A. Flecha-Ortiz, María De Los M. Santos Corrada, Evelyn López et al. · Journal of Brand Management · 2023 · 27 citations

Business, Marketing, Marketing Management +13

The role of organizational resilience in SME service innovation and value cocreation

Evelyn López, José A. Flecha-Ortiz, Maria Santos‐Corrada et al. · Journal of Services Marketing · 2024 · 25 citations

Management, Strategic Management, Strategy +13

Exploring the influence of uncontrolled social media use, fear of missing out, fear of better options, and fear of doing anything on consumer purchase intent

José A. Flecha-Ortiz, María Santos Corrada, Stéphanie Perez et al. · International Journal of Consumer Studies · 2023 · 24 citations

Social Sciences, Marketing, Psychology +16

1–5 of 6