José A. Flecha-Ortiz

Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico

José A. Flecha-Ortiz, Maria A Santos Corrada, Evelyn López et al. · Media International Australia · 2020 · 65 citations · Full text

Social Sciences, Communication, Social Psychology +10

Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation

José A. Flecha-Ortiz, Maria Santos‐Corrada, Virgin Dones-González et al. · Journal of Business Research · 2019 · 52 citations

Social Sciences, Marketing, Social Psychology +7

An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy

María De Los M. Santos Corrada, Rafael Méndez‐Tejeda, José A. Flecha-Ortiz et al. · Journal of Consumer Behaviour · 2023 · 49 citations

Social Sciences, Marketing, Circular Economy +16

Hedonic and Utilitarian Gratifications to the Use of TikTok by Generation Z and the Parasocial Relationships with Influencers as a Mediating Force to Purchase Intention

José A. Flecha-Ortiz, Vivian Feliberty-Lugo, Maria Santos‐Corrada et al. · Journal of Interactive Advertising · 2023 · 40 citations

Business, Marketing, Marketing Management +17

The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services

María Santos Corrada, José A. Flecha-Ortiz, Evelyn López · European Business Review · 2020 · 31 citations

Business, Communication, Marketing +17