Concepedia

Maria Santos‐Corrada

MS

Statistics

Publications

4

Citations

128

H-Index

4

Active since

2019

Affiliations

University of Puerto Rico at Río Piedras(Current)

Ana G. Mendez University System

University of Turabo

Maria Santos‐Corrada is an author at University of Puerto Rico at Río Piedras specializing in marketing, social influence, and consumer needs.

Publications per year

2019–2024

4

Publications

4

Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation

José A. Flecha-Ortiz, Maria Santos‐Corrada, Virgin Dones-González et al. · Journal of Business Research · 2019 · 52 citations

Social Sciences, Marketing, Social Psychology +7

Hedonic and Utilitarian Gratifications to the Use of TikTok by Generation Z and the Parasocial Relationships with Influencers as a Mediating Force to Purchase Intention

José A. Flecha-Ortiz, Vivian Feliberty-Lugo, Maria Santos‐Corrada et al. · Journal of Interactive Advertising · 2023 · 40 citations

Business, Marketing, Marketing Management +17

The role of organizational resilience in SME service innovation and value cocreation

Evelyn López, José A. Flecha-Ortiz, Maria Santos‐Corrada et al. · Journal of Services Marketing · 2024 · 25 citations

Management, Strategic Management, Strategy +13

The Gratifications of Ephemeral Marketing Content, the Use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation

Evelyn López, José A. Flecha-Ortiz, Maria Santos‐Corrada et al. · Global Business Review · 2021 · 11 citations

Social Sciences, Marketing, Marketing Management +16

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