Eline L.E. De Vries

When more likes is not better: the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness

Eline L.E. De Vries · Marketing Letters · 2019 · 69 citations

More Likes, Digital Marketing, Consumer Research +17

Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns

Eline L.E. De Vries, Lola C. Duque · Journal of Retailing · 2018 · 58 citations · Full text

Go local or go global: how local brands promote buying impulsivity

Eline L.E. De Vries, Bob M. Fennis · International Marketing Review · 2019 · 38 citations · Full text

Digital Marketing, Consumer Motivation, Consumer Study +23

Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers

Eline L.E. De Vries, Bob M. Fennis, Tammo H.A. Bijmolt et al. · International Journal of Research in Marketing · 2017 · 22 citations · Full text

Non-compulsive Buyers, Behavioral Sciences, Behavioral Decision Making +11

The effectiveness of random discounts for migrating customers to the mobile channel

Eline L.E. De Vries, Sha Zhang · Journal of Business Research · 2020 · 19 citations · Full text

Economics, Mobile Channel, Mobile Marketing +12