Concepedia
Statistics
Publications
7
Citations
232
H-Index
Active since
2010
Affiliations
Frederick University(Current)
University of Vienna
Vienna University of Economics and Business
Nina Gorovaia is an author at Frederick University specializing in management, business, and business strategy.
Top concepts
BusinessManagementBusiness StrategyStrategic ManagementKnowledge TransferKnowledge ManagementFinanceMarketingCorporate GovernanceInformation Management
Publications per year
2010–2024
The use of knowledge transfer mechanisms in franchising
Nina Gorovaia, Josef Windsperger · Knowledge and Process Management · 2010 · 49 citations
Communication, Knowledge Diffusion, Information Richness Theory +18
Knowledge attributes and the choice of knowledge transfer mechanism in networks: the case of franchising
Josef Windsperger, Nina Gorovaia · Journal of Management & Governance · 2010 · 42 citations
Knowledge Exchange, Knowledge Transfer, Knowledge Transfer Mechanism +11
Determinants of knowledge transfer strategy in franchising: integrating knowledge-based and relational governance perspectives
Nina Gorovaia, Josef Windsperger · Service Industries Journal · 2011 · 40 citations
Identifying greenwashing in corporate‐social responsibility reports using natural‐language processing
Nina Gorovaia, Michalis Makrominas · European Financial Management · 2024 · 36 citations · Full text
Environmental Performance, Green Marketing, Greenwashing +21
The choice of contract duration in franchising networks: A transaction cost and resource-based view
Nina Gorovaia, Josef Windsperger · Industrial Marketing Management · 2018 · 35 citations
Resource-based View, Cost Issue, Management +11
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