Concepedia

Mila Zečević

MZ

4

Publications

116

Citations

4

H-Index

2021

Active since

Affiliations

University of Ljubljana(Current)

Mila Zečević is an author at University of Ljubljana specializing in business, marketing, and consumer research.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchGreen MarketingEngineeringBrand EquityBrand LoyaltySustainability

Publications per year

2021–2023

4

Publications

4

User Perspectives of Diet-Tracking Apps: Reviews Content Analysis and Topic Modeling

Mila Zečević, Dejan Mijatović, Mateja Kos Koklič et al. · Journal of Medical Internet Research · 2021 · 40 citations · Full text

From Words to Deeds: How Do Knowledge, Effectiveness, and Personal Relevance Link Environmental Concern and Buying Behavior?

Simona Stojanova, Mila Zečević, Barbara Culiberg · Journal of Nonprofit & Public Sector Marketing · 2021 · 29 citations · Full text

Customer Satisfaction, Green Marketing, Behavioral Decision Making +18

The influence of brand sustainability on purchase intentions: the mediating role of brand impressions and brand attitudes

Petar Gidaković, Mateja Kos Koklič, Mila Zečević et al. · Journal of Brand Management · 2022 · 26 citations

Marketing, Brand Sustainability, Brand Attitudes +10

Trying to buy more sustainable products: Intentions of young consumers

Petar Gidaković, Vesna Žabkar, Mila Zečević et al. · Journal of Cleaner Production · 2023 · 21 citations

Consumer Decision Making, Green Marketing, Engineering +12

Rows per page

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