Concepedia

Petar Gidaković

PG

6

Publications

141

Citations

6

H-Index

2021

Active since

Affiliations

University of Ljubljana(Current)

Petar Gidaković is an author at University of Ljubljana specializing in business, consumer research, and consumer behavior.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchBrand EquityBrand AwarenessConsumer Decision MakingBrand LoyaltyBrand Management

Publications per year

2021–2023

6

Publications

6

User Perspectives of Diet-Tracking Apps: Reviews Content Analysis and Topic Modeling

Mila Zečević, Dejan Mijatović, Mateja Kos Koklič et al. · Journal of Medical Internet Research · 2021 · 40 citations · Full text

The influence of brand sustainability on purchase intentions: the mediating role of brand impressions and brand attitudes

Petar Gidaković, Mateja Kos Koklič, Mila Zečević et al. · Journal of Brand Management · 2022 · 26 citations

Marketing, Brand Sustainability, Brand Attitudes +10

How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brands

Petar Gidaković, Vesna Žabkar · Journal of service management · 2021 · 21 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Consumer Research +22

Trying to buy more sustainable products: Intentions of young consumers

Petar Gidaković, Vesna Žabkar, Mila Zečević et al. · Journal of Cleaner Production · 2023 · 21 citations

Consumer Decision Making, Green Marketing, Engineering +12

The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions

Petar Gidaković, Ilona Szőcs, Adamantios Diamantopoulos et al. · British Journal of Management · 2021 · 18 citations · Full text

Consumer Uncertainty, Consumer Research, Brand Strategy +21

Rows per page

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