6
Publications
425
Citations
6
H-Index
2014
Active since
Ilona Szőcs is an author at Vienna University of Economics and Business specializing in management, culture, and business.
Top concepts
CultureBusinessManagementMarketingBrand EquityBrand AwarenessConsumer BehaviorConsumer ResearchBrandingEducation
Publications per year
2014–2021
6
6
Adamantios Diamantopoulos, Ilona Szőcs, Arnd Florack et al. · International Marketing Review · 2021 · 25 citations · Full text
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