Bikram Prasad

Evaluating the Effects of Service Quality, Customer Satisfaction, and Service Value on Behavioral Intentions with Life Insurance Customers in India

Rajat Gera, Sanjiv Mittal, Dharminder Kumar Batra et al. · International Journal of Service Science Management Engineering and Technology · 2017 · 79 citations

Quality Of Life, Customer Satisfaction, Service Quality +10

How Do Influencers Moderate Purchase Motives? An Application of S-O-R Model to Assess the Effects of Reviewers’ Rating on Online Purchase

Sudhir Rana, Sudin Bag, Indrajit Ghosal et al. · Journal of Promotion Management · 2023 · 36 citations

Forecasting Buying Intention Through Artificial Neural Network: An Algorithmic Solution on Direct-to-Consumer Brands

Bikram Prasad, Indrajit Ghosal · FIIB Business Review · 2021 · 28 citations

Marketing Analytics, Customer Satisfaction, Consumer Research +17

Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention

Indrajit Ghosal, Bikram Prasad, Mukti Prakash Behera et al. · Paradigm A Management Research Journal · 2021 · 23 citations

Customer Satisfaction, Digital Marketing, Consumer Study +22

Which Determinants Impact Consumer Purchase Behavior Toward Online Purchasing of Organic Food Products?

Subhajit Pahari, Indrajit Ghosal, Bikram Prasad et al. · Prabandhan Indian Journal of Management · 2023 · 23 citations · Full text