Dharminder Kumar Batra

Evaluating the Effects of Service Quality, Customer Satisfaction, and Service Value on Behavioral Intentions with Life Insurance Customers in India

Rajat Gera, Sanjiv Mittal, Dharminder Kumar Batra et al. · International Journal of Service Science Management Engineering and Technology · 2017 · 79 citations

Quality Of Life, Customer Satisfaction, Service Quality +10

An evaluation of an integrated perspective of perceived service quality for retail banking services in India

Sanjiv Mittal, Rajat Gera, Dharminder Kumar Batra · International Journal of Bank Marketing · 2015 · 42 citations

Total Quality Management, Customer Satisfaction, Quality Management Systems +20

Children’s Choice of Influence Strategies in Family Purchase Decisions and the Impact of Demographics

Akhter Ali, N. Ravichandran, Dharminder Kumar Batra · Vision The Journal of Business Perspective · 2013 · 24 citations

Family Involvement, Behavioral Decision Making, Consumer Research +20

Children influence on parents buying decisions in Delhi (India)

Akhter Ali, Dharminder Kumar Batra · European Journal of Business and Management · 2011 · 17 citations

Parental Care, Buying Decisions, Survey Approach +19

Evaluating the validity of Student Evaluation of Teaching Effectiveness (SET) in India

Sanjiv Mittal, Rajat Gera, Dharminder Kumar Batra · Education + Training · 2015 · 11 citations

Generalizability Theory, Educational Psychology, Halo Effect +20