Ahasan Harun

An investigation into the link between consumer's product involvement and store loyalty: The roles of shopping value goals and information search as the mediating factors

Md Rokonuzzaman, Ahasan Harun, Md Al-Emran et al. · Journal of Retailing and Consumer Services · 2019 · 69 citations

Customer Satisfaction, Product Involvement, Interactive Marketing +12

How to influence consumer mindset: A perspective from service recovery

Ahasan Harun, Md Rokonuzzaman, Gayle Prybutok et al. · Journal of Retailing and Consumer Services · 2018 · 62 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +11

Return policy, No joke: An investigation into the impact of a retailer's return policy on consumers' decision making

Md Rokonuzzaman, Pramod Iyer, Ahasan Harun · Journal of Retailing and Consumer Services · 2020 · 60 citations

Customer Satisfaction, Consumer Decision Making, Consumer Choice +13

Determinants of banking consumers’ engagement in post service failure positive word-of-mouth

Ahasan Harun, Md Rokonuzzaman, Gayle Prybutok et al. · International Journal of Bank Marketing · 2019 · 27 citations

Customer Experience, Customer Satisfaction, Consumer Research +17

Testing mediation via indirect effects in PLS-SEM: A social networking site illustration

Murad Moqbel, Rakesh Guduru, Ahasan Harun · ScholarWorks @ UTRGV (The University of Texas Rio Grande Valley) · 2020 · 26 citations · Full text