Concepedia

Gayle Prybutok

GP

Statistics

Publications

15

Citations

357

H-Index

11

Active since

2013

Affiliations

University of North Texas(Current)

Decision Sciences (United States)

University of Wisconsin–Eau Claire

The University of Texas Rio Grande Valley

Gayle Prybutok is an author at University of North Texas specializing in public health, management, and consumer behavior.

Top concepts

ManagementPublic HealthBusinessMarketingConsumer BehaviorConsumer ResearchHealth CommunicationSocial MediaCommunicationHealth Promotion

Publications per year

2013–2024

15

Publications

15

How to influence consumer mindset: A perspective from service recovery

Ahasan Harun, Md Rokonuzzaman, Gayle Prybutok et al. · Journal of Retailing and Consumer Services · 2018 · 62 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +11

Gayle Prybutok, Sherry Ryan · CIN Computers Informatics Nursing · 2015 · 54 citations

Health Communication Philosophy, Social Media, Message Credibility +12

Determinants of Trust in Health Information Technology: An Empirical Investigation in the Context of an Online Clinic Appointment System

Heng Xie, Gayle Prybutok, Xianghui Peng et al. · International Journal of Human-Computer Interaction · 2020 · 41 citations

Family Medicine, Ehr Systems, Cognitive Trusting Base +24

Determinants of banking consumers’ engagement in post service failure positive word-of-mouth

Ahasan Harun, Md Rokonuzzaman, Gayle Prybutok et al. · International Journal of Bank Marketing · 2019 · 27 citations

Customer Experience, Customer Satisfaction, Consumer Research +17

YouTube: An Effective Web 2.0 Informing Channel for Health Education to Prevent STDs

Gayle Prybutok · Informing Science The International Journal of an Emerging Transdiscipline · 2013 · 25 citations · Full text

Communication, Digital Intervention, Informing Channel +21

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