Md Rokonuzzaman

An investigation into the link between consumer's product involvement and store loyalty: The roles of shopping value goals and information search as the mediating factors

Md Rokonuzzaman, Ahasan Harun, Md Al-Emran et al. · Journal of Retailing and Consumer Services · 2019 · 71 citations

Business, Marketing, Marketing Management +17

How to influence consumer mindset: A perspective from service recovery

Ahasan Harun, Md Rokonuzzaman, Gayle Prybutok et al. · Journal of Retailing and Consumer Services · 2018 · 62 citations

Business, Marketing, Psychology +14

Determinants of banking consumers’ engagement in post service failure positive word-of-mouth

Md Rokonuzzaman, Gayle Prybutok, Victor R. Prybutok · International Journal of Bank Marketing · 2019 · 28 citations

Business, Marketing, Marketing Management +17

Influencing perception of justice to leverage behavioral outcome: A perspective from restaurant service failure setting

Ahasan Harun, Md Rokonuzzaman, Gayle Prybutok et al. · Quality Management Journal · 2018 · 13 citations

Business, Marketing, Quality Management +17