Concepedia

Md Rokonuzzaman

MR

4

Publications

108

Citations

4

H-Index

2020

Active since

Affiliations

Clayton State University(Current)

Middle Tennessee State University

The University of Texas Rio Grande Valley

Md Rokonuzzaman is an author at Clayton State University specializing in customer satisfaction, business, and consumer behavior.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionConsumer ChoiceBrand ManagementConsumer Decision MakingBehavioral Decision Making

Publications per year

2020–2023

4

Publications

4

Return policy, No joke: An investigation into the impact of a retailer's return policy on consumers' decision making

Md Rokonuzzaman, Pramod Iyer, Ahasan Harun · Journal of Retailing and Consumer Services · 2020 · 60 citations

Customer Satisfaction, Consumer Decision Making, Consumer Choice +13

Pursuit of loyalty in service recovery: The roles of brand equity and cognitive reappraisal as moderators

Ahasan Harun, Md Rokonuzzaman · Journal of Retailing and Consumer Services · 2021 · 22 citations

Customer Satisfaction, Brand Equity, Service Recovery +11

Relationship between retailers’ return policies and consumer ratings

Md Rokonuzzaman, Atmadeep Mukherjee, Pramod Iyer et al. · Journal of Services Marketing · 2020 · 15 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +19

Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions

Shahidul Islam, Nazlida Muhamad, Md Rokonuzzaman et al. · Journal of Consumer Behaviour · 2023 · 11 citations · Full text

Rows per page

1–4 of 4