Concepedia
Statistics
Publications
12
Citations
399
H-Index
11
Active since
2019
Affiliations
University of Kansas(Current)
Florida State University
Florida A&M University - Florida State University College of Engineering
Vaibhav Shwetangbhai Diwanji is an author at University of Kansas specializing in marketing, marketing management, and business.
Publications per year
2019–2025
Don't just watch, join in: Exploring information behavior and copresence on Twitch
Vaibhav Shwetangbhai Diwanji, Abigail Reed, Arienne Ferchaud et al. · Computers in Human Behavior · 2019 · 107 citations
Social Sciences, Communication, Social Psychology +9
From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media
Kyeongwon Kwon, Jaejin Lee, Cen Wang et al. · International Journal of Advertising · 2023 · 69 citations
Business, Communication, Marketing +13
Contrasting user generated videos versus brand generated videos in ecommerce
Vaibhav Shwetangbhai Diwanji, Juliann Cortese · Journal of Retailing and Consumer Services · 2019 · 50 citations
Business, Marketing, Marketing Management +12
Fuzzy‐set qualitative comparative analysis in consumer research: A systematic literature review
Vaibhav Shwetangbhai Diwanji · International Journal of Consumer Studies · 2022 · 37 citations
Business, Marketing, Consumer Behavior +9
Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency
Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese · Journal of Strategic Marketing · 2022 · 28 citations
Business, Marketing, Marketing Management +15
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