HE Ai-zhong

Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes

HE Ai-zhong, Yi Cai, Ling Cai et al. · Journal of Research in Interactive Marketing · 2021 · 89 citations

Digital Marketing, Consumer Interaction, Consumer Research +23

AI-powered touch points in the customer journey: a systematic literature review and research agenda

HE Ai-zhong, Yu Zhang · Journal of Research in Interactive Marketing · 2022 · 67 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +25

Factors affecting non‐green consumer behaviour: an exploratory study among <scp>C</scp>hinese consumers

HE Ai-zhong, Tom Cai, Tian‐xiang Deng et al. · International Journal of Consumer Studies · 2015 · 64 citations

Exploratory Study, Sustainable Consumption, Consumer Uncertainty +20

Regional disparity and dynamic evolution of carbon emission reduction maturity in China’s service industry

Xing-xin Wang, HE Ai-zhong, Jing Zhao · Journal of Cleaner Production · 2019 · 35 citations

Carbon Emission Trading, Environmental Impact Assessment, Geography +5

The impact of retailers’ sustainable development on consumer advocacy: A chain mediation model investigation

Xing-Xin Wang, HE Ai-zhong · Journal of Retailing and Consumer Services · 2021 · 35 citations

Sustainable Development, Consumer Research, Business +7