Concepedia

Yu Zhang

YZ

Statistics

Publications

4

Citations

237

H-Index

4

Active since

2021

Affiliations

Hunan University(Current)

Yu Zhang is an author at Hunan University specializing in business, consumer behavior, and marketing.

Publications per year

2021–2025

4

Publications

4

Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes

HE Ai-zhong, Yi Cai, Ling Cai et al. · Journal of Research in Interactive Marketing · 2021 · 92 citations

Business, Marketing, Marketing Management +13

AI-powered touch points in the customer journey: a systematic literature review and research agenda

HE Ai-zhong, Yu Zhang · Journal of Research in Interactive Marketing · 2022 · 71 citations

Business, Marketing, Marketing Management +14

Exploring the mechanism of sustained consumer trust in AI chatbots after service failures: a perspective based on attribution and CASA theories

Chenyu Gu, Yu Zhang · Humanities and Social Sciences Communications · 2024 · 62 citations · Full text

Business, Computer Science, Marketing +13

YOLO-feed: An advanced lightweight network enabling real-time, high-precision detection of feed pellets on CPU devices and its applications in quantifying individual fish feed intake

Miaosheng Feng, Pengxin Jiang, Yuhang Wang et al. · Aquaculture · 2025 · 12 citations

Agriculture, Animal Sciences, Nutrition +16

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