Concepedia

Tom Cai

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1

Publications

64

Citations

1

H-Index

2015

Active since

Affiliations

Hunan University(Current)

Tom Cai is an author at Hunan University specializing in consumer research, consumer decision making, and behavioral sciences.

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Publications per year

2015–2015

1

Publications

1

Factors affecting non‐green consumer behaviour: an exploratory study among <scp>C</scp>hinese consumers

HE Ai-zhong, Tom Cai, Tian‐xiang Deng et al. · International Journal of Consumer Studies · 2015 · 64 citations

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