Concepedia

Caroline Reimann

CR

Statistics

Publications

2

Citations

77

H-Index

2

Active since

2021

Affiliations

University of Coimbra(Current)

Caroline Reimann is an author at University of Coimbra specializing in global strategy, strategic management, and marketing strategy.

Top concepts

BusinessMarketingManagementGlobal StrategyBusiness StrategyMarketing StrategyMarketing ManagementStrategic ManagementInternational BusinessInternational Marketing

Publications per year

2021–2022

2

Publications

2

The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

Caroline Reimann, Fernando Carvalho, Marcelo Pereira Duarte · Sustainability · 2021 · 43 citations · Full text

Business-to-business Research, International Marketing, Competitive Advantage +17

Adaptive marketing capabilities, market orientation, and international performance: the moderation effect of competitive intensity

Caroline Reimann, Fernando Carvalho, Marcelo Pereira Duarte · Journal of Business and Industrial Marketing · 2022 · 34 citations · Full text

Customer Satisfaction, International Marketing, Brand Strategy +20

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