Concepedia

Robert P. Ormrod

RP

12

Publications

302

Citations

12

H-Index

2005

Active since

Affiliations

Aarhus University(Current)

University of Manchester

Aarhus Business College

Robert P. Ormrod is an author at Aarhus University specializing in political science, marketing, and political behavior.

Top concepts

PoliticsMarketingSocial SciencesPolitical BehaviorManagementPolitical EconomyPolitical PartiesMarketing CommunicationBusinessPolitical Attitudes

Publications per year

2005–2013

12

Publications

12

A Conceptual Model of Political Market Orientation

Robert P. Ormrod · Journal of Nonprofit & Public Sector Marketing · 2005 · 69 citations

Political Process, Conceptual Model, Political Behavior +19

A Critique of the Lees-Marshment Market-Oriented Party Model

Robert P. Ormrod · Politics · 2006 · 38 citations

Electoral Systems, Empirical Criticisms, Market Mechanism +12

Political Market Orientation and Its Commercial Cousin

Robert P. Ormrod · Journal of Political Marketing · 2007 · 36 citations

Strategic Political Postures and Political Market Orientation: Toward an Integrated Concept of Political Marketing Strategy

Robert P. Ormrod, Stephan C. Henneberg · Journal of Political Marketing · 2010 · 21 citations

Political Market Orientation, Strategic Political Postures, History Of Marketing +14

Political market orientation and strategic party postures in Danish political parties

Robert P. Ormrod, Stephan C. Henneberg · European Journal of Marketing · 2011 · 21 citations

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