Ravi Shekhar Kumar

The nature and antecedents of brand equity and its dimensions

Ravi Shekhar Kumar, Satyabhusan Dash, Prem Chandra Purwar · Marketing Intelligence & Planning · 2013 · 155 citations

Consumer Research, Brand Strategy, Brand Loyalty +17

Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation

Nirmalya Bandyopadhyay, Bharadhwaj Sivakumaran, Sanjay Patro et al. · Journal of Retailing and Consumer Services · 2021 · 91 citations

Behavioral Decision Making, Impulse Buying, Consumer Sales Promotions +9

The impact of marketing activities on service brand equity

Ravi Shekhar Kumar, Satyabhusan Dash, Naresh K. Malhotra · European Journal of Marketing · 2018 · 52 citations

Customer Experience, Customer Satisfaction, Service Cbbe +16

Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda

Ashok Prasad, Ravi Shekhar Kumar · International Journal of Consumer Studies · 2022 · 16 citations

Socially Responsible Product, Brand Strategy, Consumer Research +22