Concepedia

Ashok Prasad

AP

2

Publications

39

Citations

2

H-Index

2017

Active since

Affiliations

Xavier School of Management(Current)

Ashok Prasad is an author at Xavier School of Management specializing in brand strategy, business, and brand building.

Top concepts

BrandingBusinessEducationMarketingManagementBrand EquityBrand ActivismBrand StrategyBrand AwarenessBrand Management

Publications per year

2017–2022

2

Publications

2

Review and Analysis of Publication Trends over Three Decades in Three High Impact Medicine Journals

Alexander Ivanov, Beata A. Kaczkowska, Saadat Khan et al. · PLoS ONE · 2017 · 23 citations · Full text

Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda

Ashok Prasad, Ravi Shekhar Kumar · International Journal of Consumer Studies · 2022 · 16 citations

Socially Responsible Product, Brand Strategy, Consumer Research +22

Rows per page

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