Concepedia

M.H.L. Kleijnen

MK

4

Publications

1.4K

Citations

4

H-Index

2001

Active since

Affiliations

Maastricht University(Current)

M.H.L. Kleijnen is an author at Maastricht University specializing in management, digital marketing, and marketing.

Top concepts

Publications per year

2001–2010

4

Publications

4

Customer adoption of e‐service: an experimental study

Ko de Ruyter, Martin Wetzels, M.H.L. Kleijnen · International Journal of Service Industry Management · 2001 · 551 citations · Full text

, , +20

Consumer acceptance of wireless finance

M.H.L. Kleijnen, Martin Wetzels, de Jc Ko Ruyter · Journal of Financial Services Marketing · 2004 · 479 citations · Full text

, , +8

Consumer adoption of wireless services: Discovering the rules, while playing the game

M.H.L. Kleijnen, Ko de Ruyter, Martin Wetzels · Journal of Interactive Marketing · 2004 · 204 citations · Full text

Consumer adoption of technological innovations

Michaël Antioco, M.H.L. Kleijnen · European Journal of Marketing · 2010 · 171 citations

, , +18

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