Concepedia
1
Publications
479
Citations
H-Index
2004
Active since
Affiliations
Maastricht University(Current)
de Jc Ko Ruyter is an author at Maastricht University specializing in fintech, digital marketing, and consumer research.
Top concepts
FinanceFintechBusinessMarketingManagementConsumer ResearchDigital Marketing
Publications per year
2004–2004
Consumer acceptance of wireless finance
M.H.L. Kleijnen, Martin Wetzels, de Jc Ko Ruyter · Journal of Financial Services Marketing · 2004 · 479 citations · Full text
Fintech, Wireless Finance, Mobile Commerce +8
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