Concepedia

Donna Marie Wallace-Williams

DM

3

Publications

92

Citations

3

H-Index

2021

Active since

Affiliations

De Montfort University(Current)

Applied Science Private University

Bromley College of Further and Higher Education

Donna Marie Wallace-Williams is an author at De Montfort University specializing in brand development, business, and consumer research.

ORCID

Top concepts

Publications per year

2021–2022

3

Publications

3

Enhancing consumers’ self-reported loyalty intentions in Islamic Banks: The relationship between service quality and the mediating role of customer satisfaction

Ala’ Omar Dandis, Len Tiu Wright, Donna Marie Wallace-Williams et al. · Cogent Business & Management · 2021 · 47 citations · Full text

The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants

Ala’ Omar Dandis, Donna Marie Wallace-Williams, Arnt Kyawt Ni et al. · The TQM Journal · 2022 · 32 citations

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Social norms, cues and improved communication to influence behaviour change of smokers

Donna Marie Wallace-Williams, Len Tiu Wright, Ala’ Omar Dandis · Journal of Marketing Communications · 2021 · 13 citations

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