Concepedia

Arnt Kyawt Ni

AK

2

Publications

53

Citations

2

H-Index

2022

Active since

Affiliations

Liverpool Hope University(Current)

Applied Science Private University

Arnt Kyawt Ni is an author at Liverpool Hope University specializing in brand management, customer satisfaction, and relationship marketing.

Top concepts

BusinessMarketingManagementBrand ManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionHospitality MarketingRelationship MarketingBrand Equity

Publications per year

2022–2023

2

Publications

2

The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants

Ala’ Omar Dandis, Donna Marie Wallace-Williams, Arnt Kyawt Ni et al. · The TQM Journal · 2022 · 32 citations

Customer Experience, Customer Satisfaction, Consumer Study +18

Customer lifetime value: the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants

Ala’ Omar Dandis, Mohammad Al Haj Eid, Denis Griffin et al. · The TQM Journal · 2023 · 21 citations

Customer Experience, Customer Satisfaction, Consumer Research +16

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