Concepedia

José Tomás Gómez Arias

JT

Statistics

Publications

4

Citations

312

H-Index

4

Active since

1995

Affiliations

Universidade da Coruña(Current)

José Tomás Gómez Arias is an author at Universidade da Coruña specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyMarketing InsightsMarketing StrategyMarketing ManagementFinanceBrandingEducation

Publications per year

1995–2001

4

Publications

4

A relationship marketing approach to <i>guanxi</i>

José Tomás Gómez Arias · European Journal of Marketing · 1998 · 186 citations

Relationship Marketing, Customer Satisfaction, International Management +15

Do networks really foster innovation?

José Tomás Gómez Arias · Management Decision · 1995 · 70 citations

Network Analysis, Education, Entrepreneurship +21

Postmodern approaches in business‐to‐business marketing and marketing research

José Tomás Gómez Arias, Laurentino Bello Acebrón · Journal of Business and Industrial Marketing · 2001 · 40 citations

Digital Marketing, Consumer Research, Brand Strategy +16

Conjoint‐based preferential segmentation in the design of a new financial service

José Tomás Gómez Arias · International Journal of Bank Marketing · 1996 · 16 citations

User Segmentation, Financial Analytics, Conjoint‐based Method +12

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