Rachel Maldonado - Concepedia

Author

Rachel Maldonado

Also Known As

Charmaine Mainor, Maldonado R., Rachel Maldonado, Rogelio Perez

Publications

236

Citations

H-Index

Concepts

All Affiliations

Rachel Maldonado is an author at Eastern Washington University specializing in consumer research, ethnicity, and social identity.

#	Concept	H-Index	Publications	Citations
1	Management	3	3	49
2	Education	2	2	57
3	Social Sciences	2	2	26
4	Arts	1	1	15
5	Language Studies	1	1	46

Rachel Maldonado

Publications

106

Citations

H-Index

Page 1

	Year	Citations
A theory-based measure of acculturation: The shortened cultural life style inventory Dawn Lerman, Rachel Maldonado, David Luna Journal of Business Research EthnicitySocial IdentityCultureCultural TransmissionCultural Integration	2008	46
Segmenting a Local Latino Market Using Berry=S Acculturation Taxonomy Rachel Maldonado, Patriya Tansuhaj ACR North American Advances EthnicityLatino CultureLatino/a StudiesManagementLocal Market	2002	19
The Effect of Social Identity Cues Under Incidental Ad Exposure Conditions Rachel Maldonado, Darrel D. Muehling Journal of Promotion Management Social PsychologyTargeted AdvertisingConsumer ResearchSocial CategorizationConsumer Attitude	2006	15
Transition Challenges in Consumer Acculturation: Role Destabilization and Changes in Symbolic Consumption Rachel Maldonado, Patriya Tansuhaj ACR North American Advances Consumer Decision MakingConsumer CultureTransition ChallengesConsumer StudyArts	1999	15
the Relationship Between Self-Esteem and Latino Consumer Acculturation Rachel Maldonado, Patriya Tansuha ACR North American Advances EthnicitySocial IdentityLatino CultureCultureSocial Psychology	1998	11

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